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CREATING A SUCCESSFUL MARKETING STRATEGY FOR PHOTOGRAPHIC BUSINESS
A professional level of mastery of photo art is necessary for doing business in this industry, but if you disregard the skills of promoting your business, this is the road to nowhere.
It’s no secret that many photographers have a very limited budget. Even in our digital age, equipment is still quite expensive; the maintenance of the studio entails financial expenses for rent, utilities, props and much more.
Creating a successful marketing strategy for the photographic business
Digital marketing is cheap, but … Continue reading
INTRODUCTION TO FASHIONABLE PHOTO
Fashion photography (or fashion photography) is a genre that refers to the shooting for advertising purposes of clothing, hairstyles, makeup, jewelry or other fashion products. To become a successful fashion photographer, you need a team – models, assistants, hairdressers and makeup artists, dressers and just extra eyes and hands. Fashion photography involves high-quality stylized photo shoots.
Proper lighting, posing and facial expression, and most importantly creativity – all this helps to become a successful fashion photographer. A good start would be to look at fashion magazines and fashion sites and learn the techniques by which photographers draw the attention of viewers to a specific topic or product. “Boring” – this does not apply to the fashion industry. Continue reading
CREATION OF ENERGY SPORTS PORTRAITS IN A STUDIO
The most obvious solution for shooting an athlete is to photograph a person on the field (court, track, etc.), but this is not entirely practical. Often such portraits are not exactly what the client is looking for. A “traditional” portraiture in many cases is not able to capture the strength and energy of the athlete.
Photographer William Sawalich shows how to transfer the full power of an athlete in action in a studio setting. Add energy to the frame in the form of running, jumping or swinging. Smart use of lighting and effects can convey the speed and strength of an athlete, even in the studio. Continue reading
