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CREATING A SUCCESSFUL MARKETING STRATEGY FOR PHOTOGRAPHIC BUSINESS
A professional level of mastery of photo art is necessary for doing business in this industry, but if you disregard the skills of promoting your business, this is the road to nowhere.
It’s no secret that many photographers have a very limited budget. Even in our digital age, equipment is still quite expensive; the maintenance of the studio entails financial expenses for rent, utilities, props and much more.
Creating a successful marketing strategy for the photographic business
Digital marketing is cheap, but … Continue reading
CREATION OF ENERGY SPORTS PORTRAITS IN A STUDIO
The most obvious solution for shooting an athlete is to photograph a person on the field (court, track, etc.), but this is not entirely practical. Often such portraits are not exactly what the client is looking for. A “traditional” portraiture in many cases is not able to capture the strength and energy of the athlete.
Photographer William Sawalich shows how to transfer the full power of an athlete in action in a studio setting. Add energy to the frame in the form of running, jumping or swinging. Smart use of lighting and effects can convey the speed and strength of an athlete, even in the studio. Continue reading
HOW TO EXPOSURE A PHOTO CORRECTLY
There are different views on what can be called a properly exposed picture. For example, the following wording is most often found: “Each photograph should preserve the entire range of tones without loss of detail in light and dark areas.”
A search on Google on this topic offers the following definition: “The correct exposure consists in such a combination of aperture settings, shutter speed and ISO sensitivity, which allows you to get a perfectly exposed image, on which nothing is highlighted and not lost in the shade.”
How to correctly expose a photo
Can creative self-expression be regarded as correct? Continue reading
