CREATING A SUCCESSFUL MARKETING STRATEGY FOR PHOTOGRAPHIC BUSINESS
A professional level of mastery of photo art is necessary for doing business in this…

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AMAZING FISHEYE LENS WORLD
Fisheye lenses have a very short focal length, which gives them an extremely wide viewing…

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AMAZING FISHEYE LENS WORLD
Fisheye lenses have a very short focal length, which gives them an extremely wide viewing…

Continue reading →

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CREATION OF ENERGY SPORTS PORTRAITS IN A STUDIO

The most obvious solution for shooting an athlete is to photograph a person on the field (court, track, etc.), but this is not entirely practical. Often such portraits are not exactly what the client is looking for. A “traditional” portraiture in many cases is not able to capture the strength and energy of the athlete.

Photographer William Sawalich shows how to transfer the full power of an athlete in action in a studio setting. Add energy to the frame in the form of running, jumping or swinging. Smart use of lighting and effects can convey the speed and strength of an athlete, even in the studio. Continue reading

ALL SHADOWS OF THE RAINBOW, OR HOW THE COLOR AFFECTS THE PHOTO

In the technical aspect, color can be complex, but in the artistic aspect, this is one of the most important parts of the image, affecting the emotions of the viewer, unlike any other element of the photo. In our article, landscape photographer Spencer Cox will introduce you to the concept of color and color combinations in the context of photography.

Warm or cold?

Warm colors are more active and emotionally charged. They just “jump” at the viewer, attracting his attention and causing interest. Warm colors are less common in the surrounding world than cold ones, so an image in which there is a small object of such a shade can stand out – you get a natural accent. This is one of the reasons why autumn photos, sunset and sunrise shots are so popular. Continue reading

HOW TO EXPOSURE A PHOTO CORRECTLY

There are different views on what can be called a properly exposed picture. For example, the following wording is most often found: “Each photograph should preserve the entire range of tones without loss of detail in light and dark areas.”

A search on Google on this topic offers the following definition: “The correct exposure consists in such a combination of aperture settings, shutter speed and ISO sensitivity, which allows you to get a perfectly exposed image, on which nothing is highlighted and not lost in the shade.”

How to correctly expose a photo

Can creative self-expression be regarded as correct? Continue reading

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FIVE TYPICAL CAMERA SETTING ERRORS
Learning how to use a camera properly is the most important aspect of improving a…

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WILLIAM EGGLSTON - PIONEER OF AMERICAN COLOR PHOTOS
The work of William Eggleston makes an ambiguous impression: someone admires them, someone does not…

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AMAZING FISHEYE LENS WORLD
Fisheye lenses have a very short focal length, which gives them an extremely wide viewing…

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